Our mission for TAO, a refreshing soft drink brand aimed at young audiences, was to assist in introducing their brand across key platforms with short-form video content. TAO called on us to highlight their core values of well-being, inclusivity, sports, and positivity. This video showcases how we developed a strategy that brings these values to life, creating engaging content that resonates with their target audience. Through dynamic storytelling, we help TAO connect with young people by promoting an active, healthy lifestyle full of optimism on TikTok.